At the age of 14 my love story with lip-gloss began when I noticed how it effortlessly enhanced the beauty I possessed, rather than masking it. Lip-gloss made me feel confident and radiant without having to wear any other makeup.

 

As the years progressed, I started to experiment with a range of colours from a variety of brands — the more daring the better! Everything was great however as time passed, I noticed myself struggling to find a single lip-gloss that possessed all the qualities I needed in one. I entered a routine of buying a gloss for the colour, one for the shine and then another for the hydration. I also found that many formulas weren’t long lasting, dried out my lips and left a white residue after continuous use. Having been a lip-gloss devotee in the beginning, this left me feeling frustrated and underwhelmed.

 

Fast forward to a few years later, and after a 10-year career providing support to young people, I took the leap into a career path that made me genuinely happy and rekindled my love of lip-gloss. I decided I was going to rise to the challenge and fill the very gap in the market that I identified in my teen years. So, I began investing my time into researching and formulating a gloss that carefully combined all of the elements needed for the perfect coverage.

 

​Finally, in 2020 Kissed By Shelz was born! I created an innovative, ethical cosmetics company specialising in vegan lip gloss and incorporated those key elements lip-gloss lovers value: a long lasting, non-sticky formula bursting with pigment. And most importantly, one that keeps lips hydrated and nourished. Hydrated lips and gorgeous colour coverage are our top priorities at Kissed By Shelz and we’ve made sure our customers can be confident that with our glosses, you get exactly what you see on the tin.